Key Facts:
- Ad-supported tier: Now has 94 million monthly users (up 20+ million since Nov 2024).
- Price: Just $7.99/month vs. $17.99 for ad-free.
- Popular with youth: Reaches more 18–34-year-olds in the U.S. than any TV channel.
💡 Why It Matters:
- Netflix ads grab high attention – viewers focus as much on ads as shows.
- Shows streaming giants are betting on ads to grow profits.
“Our ads start strong and hold attention better than competitors.”
– Netflix Advertising President – Netflix’s ad-supported plan now has 94 million monthly active users.– This is an increase of more than 20 million since November.
– The ad-supported plan costs $7.99 per month, while the cheapest ad-free plan is $17.99.
– Netflix claims that users pay as much attention to ads as to the content.
– It reaches more 18-34 year olds in the U.S. than any broadcast or cable network.
