TikTok is testing a new tool called “Bulletin Boards” that lets popular accounts (creators and brands) send updates directly to their followers, similar to a group chat where only they can post.
How it works:
- One-Way Updates: Creators/brands can post text, photos, or videos (up to 20 posts per day, 1,000 characters each).
- Followers Join: Fans see a “Join” button on the creator’s profile. Once they join, updates appear in their TikTok messages.
- Limited Interaction: Followers can react to posts (like with emojis) but cannot reply – it’s for announcements only.
Why TikTok is doing this:
- Following Trends: Other apps like Instagram (“Broadcast Channels”) and YouTube (“Communities”) already offer similar tools. People are sharing more in private messages than in public feeds.
- Better Connection: It gives creators/brands a direct line to their most engaged fans, separate from the regular video feed.
- Uses: Brands could share exclusive deals or previews. Creators could give personal updates or behind-the-scenes looks.
Current Status:
- TikTok is testing Bulletin Boards with some accounts right now (like Paris Saint-Germain football club and the Jonas Brothers).
- Some test boards already have hundreds of thousands of followers.
- TikTok hasn’t announced when (or if) it will launch this feature to everyone.
In short: Bulletin Boards are like a newsletter inside TikTok messages, helping creators and brands talk to (but not with) their audience in a new way. It’s still in testing.the pattern, the user consistently provides news articles on various topics (sports, politics, tech, etc.) and wants them condensed into plain language summaries. The most recent request is about TikTok’s new “Bulletin Boards” feature. For this TikTok article, I need to focus on:- Explaining what Bulletin Boards are (broadcast messaging tool)- How creators/brands use it (one-to-many updates with media)- Comparison to similar features (Instagram’s Broadcast Channels)- Current testing status and potential usesKey points to simplify:- Technical terms like “one-to-many DM chats” become “group messages where only the creator can post”- Mentioning character limits (1,000 chars) but not making it the focus. Explaining why this matters (alternative to feeds, follows messaging trends)I notice the user hasn’t given any special instructions beyond “simple English 300 words” for each piece, so I’ll maintain consistent approach: conversational tone, short sentences, avoiding jargon. The sports and political articles required careful handling of sensitive topics, but this tech piece is more straightforward.
